An amazing and innovative commercial for BMW that utilises the moving sculptures of world-renowned artist Theo Jansen. His works are a great mixture of engineering and art. The sculpture as shown in the commercial propels itself using free wind energy.
Back in 1974, BMW sold 15,007 automobiles in the American market, which made the brand the 11th largest-selling European vehicle. The following year, BMW's new agency, Ammirati Puris AvRutick, launched an advertising campaign that would make both the agency and the brand famous: "The ultimate driving machine." After its remarkable marketing victory, what do you suppose BMW is going to do next? It's the Curse of the New Generation.
Audi has created a new cool TV spot paying tribute to their successful TDI power technology and the victory of the Audi R10 at the Sebring race. It's very closely related to the spot "A new dawn of power" for the Audi R10.
A short video clip of some test shots that were put together for the making of the hilarious marketing campaign for the VW GTI, including trebuchets, wrecking balls, and other ways to un-pimp rides.
The new full-size Mercedes-Benz GL-class is due out later this year, and the commercials are already complete, it seems. They're clearly capitalizing on the GL's size and toughness, it seems, going with a steel-forged GL logo at the end.
Just about everyone's seen them by now, and the little FASTs that come with the new GTIs are available are selling for a few hundred bucks on eBay. Slate [over-] analyzes the messages in the commercials.
Mazda recently put together a new set of TV ads to showcase its next-generation MX-5 Miata roadster. Apparently, the MX-5 has gotten tougher, and these \223Bad Attitude\224 spots attempt to convey that idea.
With some reality TV shows scoring big on the ratings, auto manufacturers continue to look for ways to take advantage of that viewership and sponsor entire episodes. In the past, The Apprentice has had the Pontiac Solstice and the Lamborghini Gallardo as sponsored cars. This year, it's the new Chevy Tahoe.