I love the five spoke alloys, complete with the Ferrari logo which makes this cart look very hot. The go-cart also sports disc brakes and even a seatbelt for it’s racing seat. So that means, no nasty crashes with overenthusiastic kids (or pushy parents) managing to push the go-cart to the extreme.

Audi has released a special edition R8 that costs just 48 pounds. No, it's not a joke

Hot Wheels celebrating their 40th anniversary had a Mattel “Hot Wheels Designer’s Challenge” which provided major car manufacturers, such as Lotus and Mitsubishi, to go wild with their own automobile interpretations. In that vein, Honda presented the Honda Racer!

A veteran designer Gary Swisher talks about the challenges of designing toys for tech-savvy kids. Can the classic manufacturer of toy vehicles make a come back as top children's toy manufacturer in the face of Xbox 360s and Playstation 3s?

The Lotus Hot Wheels concept is the product of the collaboration between Lotus and Hot Wheels - the famous die-cast brand.

While the Tonino Lamborghini Bello Bluetooth headset might turn heads, the only thing that this device has in common with the Italian supercars is the logo. What? Did you expect a snorting bull or the roar of a Lamborghini engine when you wore it?

The Ferrari Visio binoculars can provide up to 8x magnification all for $199. The Ferrari ZenithStar telescope provides up to 50x magnification and can attach onto camera with a special adapter for $699. The Ferrari ZenithStar Anniversary Edition is cast carbon fiber and can magnify up to 65x for $1599.